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Office of Research > Resources for Researchers > Develop Your Proposal > Proposal Strategy and Development Support > Broader Impacts and Education Plans > 3. Determine Audience

3. Determine Audience

Decide which audience(s) should be targeted in your identified gap(s). For example:

  • K-12 teachers or students
  • Graduate or undergraduate students
  • Postdoctoral fellows
  • Faculty
  • General public or project stakeholders
  • Under-resourced schools

This figure shows how a gap provides rationale for unique audiences and interventions. You do not have to include all potential audiences. Consider Step 2 Broader Impact Identity and funding agency emphasis to define your focus.

Hub-and-spoke diagram in which a central gap, the growth of data alongside a lack of data science skills, connects through named interventions to five audiences

Questions?

Contact us at OORIntake@purdue.edu.

Develop Your Proposal

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    • Broader Impacts and Education Plans
      • Broader Impact Examples
      • 1. Identify EWD Gap(s)
      • 2. Identify Interest, Track Record, and Institutional Context
      • 3. Determine Audience
      • 4. Identify Partners and Resources
      • 5. Development Plan to Implement and Assess
      • 6. Articulate Broader Impacts
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Last modified: October 9, 2026

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